Case Study: How a Real Conversation Sparked Big Results

In a health space crowded with noise, the most powerful thing is staying real and creating genuine value. From my experience, it’s not about looking good or saying the right thing, it’s more about showing up with honesty and sharing what can actually make a difference. In the story I’m about to share, authenticity paired with educational value is exactly what made the impact.

Glenisk, one of my priority clients and Ireland’s beloved organic dairy brand, entrusted me with a fast-moving campaign that combined education and a new product launch. The idea? A public webinar where people could ask real questions and demystify protein, featuring trusted experts, relatable content, and a whole lot of wisdom.

The Big Idea

This year, Glenisk set out to do more than launch a new product, they wanted to start a meaningful conversation with their community about getting protein naturally, through wholesome, nourishing food. The campaign was grounded in their belief that real food makes a real difference.

What started as a simple idea quickly became one of the most impactful launches of the year and even caught the attention of the Irish Digital Media Awards 2025.

The theme? Protein.
What it is, why it matters, and how to get more of it, naturally.

Together, we created and promoted an educational webinar “The Truth About Protein” featuring beloved Irish media personality Anna Daly and expert dietitian Sarah Keogh. The event was free and open to anyone curious about making informed, healthy choices.

We set sign-up goal of 500. We reached over 1,000, more than double what we had hoped for. The response was a clear sign that people were eager to learn, connect, and engage in a meaningful way.

The goal was to educate and inspire people to think differently about how they get their protein while also introducing Glenisk’s latest innovation: an Irish Strained, Lactose-Free High Protein Yogurt. It's naturally rich in protein and free from powders, sweeteners, or additives, this clean-label product was designed for those who want more from their food without compromising on the integrity of real food.

The Challenge

This was a fast-moving campaign with a lot to achieve. We had just under two weeks to build momentum, drive sign-ups, and introduce a brand-new product.

1) A short lead time: Planning, creative, and campaigns had to move fast, with little room for learning periods or optimisations. Every decision needed to count.
2) An education gap: Many consumers weren’t familiar with Irish strained yogurt or why it’s different from other high-protein options. Protein itself can be a confusing topic, so we led with clarity and simplicity.
3) Broadening the audience: We needed to expand reach beyond the existing community into new health-focused segments. Finding the right messaging that could resonate across different groups challenged us to be inclusive without becoming generic.

The Strategy

To deliver impact in such a tight time window, we focused on what mattered most: a clear message, compelling creative, and a cross-channel approach.

Organic Content
We activated Glenisk’s social channels to engage their loyal followers by sharing teaser posts, event updates, and authentic behind-the-scenes content, helping build early excitement around the webinar.

Paid Campaigns
To reach new audiences, I launched a cross-channel digital strategy focused on health-conscious consumers in Ireland. Each campaign was structured to highlight either the webinar or the new product, driving interest and registrations with clarity, relevance, and a  incentive for attendees.

The Results

Despite the short campaign window, the results exceeded expectations.

Webinar Sign-ups: over 1,000 (doubling our original goal)

Social Media Following: over 500 new followers

Overall Traffic: 10K combined visits to the webinar landing page

This campaign wasn’t just about yogurt or protein. It was about showing up with value, leading with education, and building trust through conversation.

In just under two weeks, we sparked real engagement, boosted brand visibility, and brought thousands of new eyes to Glenisk’s message and newest product, all through a campaign rooted in education, and genuine connection.

What We Learned

- Education builds trust. People showed up because the topic mattered, and we made it easy to engage.
- Simple campaigns can scale fast. Clear goals and smart targeting helped us move quickly without sacrificing quality.
- Organic and paid are better together. By combining Glenisk’s voice with partner content and strategic ad placements, we achieved both reach and authenticity.

Final Thoughts

It’s genuinely rewarding to work with brands that are value-driven—and to help bring their message to life in a purposeful, thoughtful way from start to finish.

The whole experience was a reminder that with the right strategy and a clear message, even the shortest campaigns can spark lasting impact.