Glenisk
How a Real Conversation Sparked Big Results
I love the most working with brands that genuinely care about their impact and footprint. One of those brands is Glenisk, Ireland’s most loved organic dairy companies, known for putting quality, health, and community at the heart of everything they do. This year, we teamed up on a fast-moving digital campaign with one big goal: to introduce their new product and spark a real conversation about protein.
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Opti-vue
How Social Media Became a New Revenue Stream
In this case study, I briefly share what happened when a Luxembourg-based high-end optical retailer, put social advertising to the test for the very first time. Over a focused 2-month trial, we set up full tracking, ran targeted campaigns, and saw real results, from increased revenue to a brand-new online income stream. The twist? We focused exclusively on selling contact lenses online, it's something most customers had never done before. Here’s what worked, and what other business owners can take away from the experience.
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